The use of tools such as ASKtoAI to generate texts using artificial intelligence models such as GPT3 is prompting Google to take action. After announcing Bard, the search engine is finally clarifying its SEO rules. If you want to add texts that have been created by artificial intelligence in your article or website and index your pages on Google, there are rules that must be respected.
Google has stated that its priorities remain the same when it comes to interpreting content. The search engine's goal is to reward high-quality content, regardless of how it is created.
The response was clear in stating that it does not prohibit the use of AI-generated content; what matters is that web pages have accurate, timely, and original content.If you want your content to be valued by Google, make sure it is based on expertise, experience, authority, and reliability.
Google highlights the use of artificial intelligence in user-specific content involving sports scores, weather forecasts, and transcripts.Many services are being developed that will allow fans to follow games by reading artificial intelligence-generated comments, due to the vast amount of data available online.Weather forecasts are another example of content that can be generated by artificial intelligence, using current and historical data, to make automatic projections. While transcripts of an audio or video can be converted into text using a speech-to-text service.Google discusses how artificial intelligence can be used to create quality content for the web. It emphasizes the importance of using AI responsibly and maintaining a high standard of quality for information and content.
Google evaluates content on its own merits, regardless of who it is authored by. However, the search engine takes into account the use of automation mechanisms, i.e the mechanisms of forcing content to increase rankings in the SERP. This constitutes a violation of the rules, regardless of the nature of the authors.
Google has clarified its anti-spam rules and outlined how it uses AI to improve SERP rankings, without compromising on the quality of content.Its extensive experience in automating results to counter spam is evident, and it continues to devote significant effort to improving the countering of these violating mechanisms. Developments of systems such as SpamBrain will continue to evolve to prioritize useful, trustworthy, and user-oriented content.
The questions that SEO experts have on this topic are numerous, and Google provides answers to 10 of them, giving valuable information in the process: